Lloyds Planning
🚲  East Coast · Est. 1972  🏡
🏠 Homeowner Insurance 🌊 Flood Insurance 🏢 Commercial Insurance
Because life doesn't come with a warning label.

Lloyds Planning LLC — trusted by East Coast families, beach home owners, and Tri-State businesses for over 50 years. Reliable. Personable. Fast.

★★★★★
Client Rated
🛡️   Licensed Agency
🌊   Flood Specialists
🚲   East Coast Experts
🤝   Because Life Doesn't Come With a Warning Label
🏦   Independent Broker
📋   Claims Support Included
📞   (212) 689-0431
Our Coverage

Everything Under One Roof

From your beachfront home to your car to your business — we find the right plan at the right price.

🏡

Homeowners Insurance

Your home is your sanctuary. We protect your home, belongings, and liability with coverage built for the way you live.

DwellingContentsLiabilityLoss of Use
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🌊

Flood Insurance

Essential for every East Coast property. Private flood markets and FEMA's NFIP — we know coastal coverage better than anyone.

Private FloodFEMA / NFIPCoastalEast Coast
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🚗

Auto Insurance

For when you leave the island. Multiple carriers, competitive rates, and coverage plans tailored to you.

LiabilityCollisionComprehensiveMulti-Car
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🏢

Commercial Insurance

Any business or operation — East Coast shops, restaurants, rentals, or mainland companies. We place the hard-to-insure risks.

General LiabilityPropertyBOPWorkers Comp
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❤️

Life Insurance

Protect the people you love. We have new low rates on whole life, term, and index universal life that will surprise you.

Term LifeWhole LifeIULFinal Expense
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🗺️

Tri-State & Pennsylvania

From the East Coast shores to the mountains of Pennsylvania — NY, NJ, CT & PA.

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🚲 No Cars. Just Bikes
& Good Neighbors.

East Coast runs on bicycles, beach wagons, and community. Lloyds Planning LLC has been part of that community for over 50 years — protecting the homes, families, and businesses that make the island special.

Ocean Beach Fair Harbor Seaview Ocean Bay Park Cherry Grove The Pines Kismet Saltaire
Why Choose Us

50+ Years of Honest, Personal Service

Finding the right market to cover your assets is time-consuming and errors can be costly. We make it simple.

🧭
Expert Navigation
We consult you on the essentials and find the best options considering price, coverage, and carrier quality.
🌊
Coastal Specialists
East Coast properties and beachfront homes are our specialty. We place flood coverage where others can't.
🏡
We Know the Island
We've been part of the East Coast community for generations. Your neighbors trust us — and so can you.
💰
Multi-Carrier Access
We shop multiple top-rated carriers to get you the best combination of coverage and price.
📬 Lloyds Planning LLC
50+
Years in Business
5
Coverage Lines
4
States Covered
★★★★★
Client Rated
Licensed in NY, NJ, CT & PA
East Coast flood & coastal specialist
Multi-carrier access for best rates
Fast quotes, even on hard-to-place risks
New low rates on life insurance
Real people — always personal service
Claims support — we fight for you
Independent broker — your interests first
Why It Matters

We Work For You — Not an Insurance Company

🛡️

As an independent agency, we're free to shop the entire market. That means more choices, better rates, and advice you can actually trust — because our loyalty is to you, not to any single carrier.

🌐

Going Direct Online

  • ✗  One company, one set of rates
  • ✗  Algorithm picks your coverage
  • ✗  No local coastal expertise
  • ✗  On your own at claim time
  • ✗  No one to call when it matters
🏢

Captive Agent
(e.g. State Farm, Allstate)

  • ✗  Locked into one carrier's products
  • ✗  Can't shop the wider market
  • ✗  Rarely covers East Coast flood risks
  • ✗  Agent loyalty is to the company
  • ✗  Limited options for hard-to-place risks
✦ BEST CHOICE ✦
🏡

Lloyds Planning LLC
Independent Broker

  • ✓  We shop multiple top-rated carriers
  • ✓  Unbiased advice — your interests first
  • ✓  East Coast & coastal flood specialists
  • ✓  We guide you through every claim
  • ✓  Real person, every call — since 1972
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🤝 We're With You at Claim Time — Every Time

Most brokers disappear after you sign. We don't. When something goes wrong — a storm, a flood, a fire — we pick up the phone, walk you through the process, and advocate for you with the carrier until your claim is resolved.

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How It Works

Easier Than a Bike Ride to the Beach

🚲

Four simple steps from hello to fully covered.

1

You Reach Out

Call, email, or fill out our form. Tell us about your home, car, or business.

2

We Shop the Market

We contact top carriers and find the best price, coverage, and quality for you.

3

Clear Options

No jargon, no pressure. We walk you through your choices and answer every question.

4

You're Protected

Bind your policy, get your documents, and enjoy the peace of mind you deserve.

Client Reviews

Trusted by East Coast Neighbors

🌿

Real words from real people — neighbors who've trusted us for decades.

★ ★ ★ ★ ★
"
"The most efficient commercial broker in East Coast. I trust them with every commercial and residential insurance need that I have."
DM
Doug Meyer
Ocean Beach, East Coast
★ ★ ★ ★ ★
"
"Lloyds Planning LLC — protect your legacy."
EM
Eddie Micallef
Ocean Beach, East Coast
★ ★ ★ ★ ★
"
"I would not insure my homes with anyone else."
BN
Billy Newman
Fair Harbor, East Coast
★ ★ ★ ★ ★
"
"20+ years of exceptional service."
HJ
Howard Josepher
Seaview, East Coast

🏖️ The East Coast Specialists

From the boardwalk at Ocean Beach to the dunes of Fair Harbor — we know every community on the island and the unique coverage it takes to protect a barrier island home.

Ocean Beach Fair Harbor Seaview Ocean Bay Park Cherry Grove The Pines Kismet Saltaire Point O' Woods
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Common Questions

What New Homeowners Ask Us

🏡

Buying a home near the water comes with a lot of questions. Here are the ones we hear most often.

Do I really need flood insurance — isn't it included in homeowners?
No — standard homeowners insurance does not cover flooding. This surprises a lot of new buyers. Flooding is one of the most common and costly disasters in the U.S., and on East Coast it's not a matter of if — it's when. We specialize in placing flood coverage through both FEMA's National Flood Insurance Program (NFIP) and private flood markets, and we can often find better rates and higher limits than buyers expect.
What's the difference between "market value" and "replacement cost" coverage?
Market value is what your home would sell for today — it factors in the land and local conditions. Replacement cost is what it actually costs to rebuild your home from the ground up if it's destroyed. For coastal homes especially, replacement cost can be significantly higher than market value due to materials, labor, and code upgrades. We make sure you understand exactly what you'd receive in a total-loss scenario — before you need to make a claim.
How do you find me a better rate than if I just went online myself?
When you go online, you typically get quotes from one company or a handful of the same mass-market carriers. As an independent broker, we have access to a broader set of carriers — including specialty markets that don't advertise directly to consumers — and we know which ones price coastal and East Coast properties most competitively. We also know how to structure a policy correctly so you're not paying for coverage you don't need or missing coverage you do.
What happens when I need to file a claim?
This is where working with an independent broker makes a real difference. You call us — not a 1-800 number. We help you document the damage, file the claim correctly, communicate with the adjuster, and push back if a settlement offer is unfair. We've been doing this on East Coast for over 50 years, which means we know the process and we know how to get our clients treated fairly.
Can I bundle my home, flood, and auto for a discount?
Often yes — though the best bundling strategy depends on your specific situation. Sometimes one carrier offers a great home discount when you add auto. Other times, two separate carriers offer better standalone pricing. Because we work with multiple carriers, we can actually run the comparison for you and tell you which approach saves you the most money overall — instead of just defaulting to one company's bundle.
How often should I review my coverage?
We recommend reviewing your policy annually — and immediately after any major life event (renovation, new purchase, marriage, retirement). Construction costs have risen sharply in recent years, which means many homes are now underinsured even if they were properly covered a few years ago. We proactively reach out to our clients to keep coverage current, so you're never caught with a gap when it matters most.

Still have questions? We're happy to talk — no obligation, no pressure.

Ask Us Anything →
✦   Free Consultation   ✦

Lloyds Planning — Because life doesn't come with a warning label.

New Low Rates That Will
Surprise You.

We shop the market for you — comparing multiple carriers to find the best coverage at the best price. No obligation, no pressure. Just honest guidance from people who've been doing this for 50+ years.

Request a Free Quote → Call (212) 689-0431
Get in Touch

Let's Find Your Best Coverage

Reach out by phone, email, or form. We'll consult you on the essentials and find the best options available — working with you and for you to reduce the stress from the process.

Office
125 Park Ave., Suite 1605
New York, NY 10017
Hours
Mon – Fri: 9am – 5pm
Sat & Sun: Closed
Fax
212-949-0896
Request a Free Quote
No obligations. Just honest guidance from a team that's been doing this for 50+ years.